Nikon always release their cameras to the photography world long before the public. Unfortunately Nikon aren’t the only camera manufacturer doing this. To help generate the most publicity and column inches for the D3300, it was placed in a very secure looking box, which was locked and only to be opened by the addressee. Also inside was an English Heritage membership, encouraging the journalist to venture outdoors and get the most out of the camera. The result was a DM pack that was distinctive and effective.