In 2009 London Pride needed to attract new younger ale drinkers without alienating its loyal older fan-base. We approached James May. That jolly nice chap off the telly who also lives within ‘smelling’ distance of the famous Chiswick brewery. He agreed to be their spokesman, and we developed a campaign that included TV, digital, print and in-pub executions.
TV Directed by John Hardwick.
Poster and Cab shot by Dan Burn-Forti.
For London Pride